12th October 2026
Coca-Cola Products Introduced Across All Subway Hong Kong and Macau Outlets
Swire Coca-Cola and Subway's Hong Kong and Macau franchisee, Fu-Rui-Shi Hong Kong Corporate Development Limited, jointly announced the signing of a seven-and-a-half-year strategic partnership agreement. Starting in July 2026, all Subway stores and online platforms in Hong Kong and Macau will fully introduce beverages from Swire Coca-Cola, offering customers a more diverse and enhanced meal pairing experience.
The partnership introduces beverages including Coca-Cola, Sprite, Fanta, Schweppes, Authentic Tea House and Aquarius, alongside meal pairing recommendations, upgrade options and seasonal promotions.
With 44 outlets across Hong Kong and Macau, this partnership combines the respective strengths of both companies to further enhance market competitiveness. Leveraging Coca-Cola’s strong brand portfolio and platforms such as Foodmarks and Coke+, the collaboration will enable more diversified partnership models.
The partnership introduces beverages including Coca-Cola, Sprite, Fanta, Schweppes, Authentic Tea House and Aquarius, alongside meal pairing recommendations, upgrade options and seasonal promotions.
Driving Innovation to Enhance Consumer Experience
With 44 outlets across Hong Kong and Macau, this partnership combines the respective strengths of both companies to further enhance market competitiveness. Leveraging Coca-Cola’s strong brand portfolio and platforms such as Foodmarks and Coke+, the collaboration will enable more diversified partnership models.
Looking ahead, both parties aim to explore integrated promotions to drive bundled sales, as well as closer integration of physical stores and digital channels to boost consumer interaction and conversion, setting a new benchmark for cross-industry collaboration and sustainable growth. With customer experience at its core, the partnership aims to inject new energy into cross-sector collaboration within the local food and retail industry, creating long-term value for the Hong Kong and Macau markets and achieving a win-win-win outcome for brands, merchants and consumers.
