Overview
 Swire Coca-Cola Limited is the fifth largest bottling partner of The Coca-Cola Company by global volume with a franchise to manufacture, market and distribute products of The Coca-Cola Company in Greater China, Cambodia, Vietnam and the western USA. We work closely with The Coca-Cola Company on brand development and marketing.Our relationship with Coca-Cola began in 1965 with the acquisition by Swire of the majority shareholding in a Coca-Cola franchise in Hong Kong. As a wholly-owned subsidiary of Swire Pacific Limited, a public company under the two-centuries-old Swire group listed on the Stock Exchange of Hong Kong, Swire Coca-Cola continues to strive for sustainable and profitable growth as we work to create long-term value for our stakeholders and for the communities in which we operate. |
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Brand PurposeTo deliver refreshment to the communities we call home.
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MissionAt Swire Coca-Cola, we win together by serving as constant and true advocates for our people, our partners, our community, and our planet. |
VisionTo be a leading bottler for the Coca-Cola system through winning performance, capabilities, people and culture. |
Our Strategy
We have adopted five strategic priorities which will determine our future success:
Progressive People DevelopmentWe will maintain our role as one of the leading bottlers through the continuous development of our people's capabilities and the functional competencies of their teams. We will provide a modern and engaging working place to support our people to achieve their full career potential. | |
Portfolio of Leading BrandsWe will protect and grow our sparkling business while collaborating with TCCC to build a future‑oriented portfolio of market leading brands in other key categories. | |
Differentiated Commercial CompetenciesWe will strive for execution excellence, provide superior service, and continuously improve customer loyalty. Our revenue growth strategies will focus on providing consumers with the brands, products and packages that they want, when they want them, while concurrently delivering long‑term sustainable growth for our customers and ourselves. | |
Market Speed and AgilityWe collaborate with our business partners in an agile way to continuously seek new sources of value. We will continue to build and optimise processes and systems that will enable our front‑line operations to compete in a dynamic and continually evolving marketplace. | |
Sustainability OwnershipOur 2030 sustainable development targets are integrated into our business plans. Sustainability considerations will be embedded in all our decision‑making processes and every single Swire Coca‑Cola employee will be empowered to contribute to our achievement of these targets. |
Management Philosophy
Safety & SustainabilitySafety is our first priority, and it is something that we never compromise on. We are also committed to a sustainable business model that optimises resource efficiency and adopts environmentally-friendly practices to support greener, more sustainable communities. |
Customer Focus & Execution ExcellenceThe customer is at the centre of everything we do. Adding value to our customers' businesses is fundamental; and we constantly strive to better understand their operational needs and apply that knowledge in every outlet. |
Teamwork & CommunicationAlways seek the truth; always state the truth. We face all of our problems head-on with straight-forward honesty. We never stop communicating. We never assume; we always check, and we ask questions to verify our understanding. All of our people are encouraged to constantly question, and we always make ourselves available to answer. |
Commitment to World-ClassWe are committed to learn from the best until we become the best. We are dedicated to constant learning and continuous improvement. We systematically identify best practices and roll them out quickly and effectively. We learn from our mistakes and celebrate our successes, no matter how small. |
OwnershipWe trust each other to take ownership of our respective areas of responsibility. We always make what we believe are the right decisions for the long-term. We take full responsibility for our own destiny. We never hide behind excuses. |
